Lessons Learned

The music business, one lesson at a time.

From releasing music and booking shows to navigating promotion and everything in between, I'm sharing what I've learned along the way. Some things worked. Some didn't. And a few lessons cost more than I'd care to admit.

Oct 12, 2026

Home Sweet Homepage

Matt had Facebook, Instagram, YouTube and eventually streaming profiles. Why send people somewhere else when they could already find him online? Because none of those places belong to us. Social media is great for finding people, but you're building on…

Oct 12, 2026

Be Social

Social media is one of the easiest ways for an independent artist to be discovered, stay connected with people who like the music, and show venues and industry contacts that you're actively working.

Social media seems like the easiest part…

Oct 12, 2026

Get Your Assets Together

Once we started taking Matt’s music more seriously, I decided he needed a website. I needed a bio, some good photos, a few songs, performance videos and maybe some album artwork.

Except—where was all of it? This led to the…

Oct 12, 2026

Who Am I As An Artist?

Before You Promote Your Music, Figure Out Who You Are

When I first started trying to promote Matt’s music, I thought the hard part would be figuring out how to promote it. Turns out, there was a step before that.…